Hes been a featured marketing expert on america online and interviewed by many media outlets both in the us and europe about publicity and promotion, including the wall street journals startup journal, and french channel 5. Book awards authors should enter westwind communications. She is located in the brain of new york, new york city, with one foot in. Her sharply focused, issueoriented, strategic media campaigns, which blend. Having a book publicist may sound like something that happens once an author cracks the new york times bestseller list and starts bathing in mares milk, but authors are often surprised to learn that a book publicist does their work well in advance of the book release often five monthsor more. Garis has exposed our products to over 47 million consumers nationwide. Im also in northern new england can you send me the same list of. We have more experience promoting selfpublished books than any other agency in the publishing industry. I flew the pair of them to new york only to find that the major network had no. We were one of the first book publicity agencies to work with ebook, only selfpublished books, and ebook. Weve sourced the best book publicists in new york who are ready to help you with. Writers of selfpublished books should split their tasks with publicists the. Thanks to the selfpublishing revolution, indie authors have a real. Public relations and media exposure are critical to a books success.
Peter bartula author national bestseller in just 30 days, publicist r. As the primary marketer of my current business ive landed myself some of the most sought after publicity placements in the world. Since our contacts in the media are exceptionally good. Esther is an 83yearold holocaust survivor who has quite a heroic tale of survival and rebirth in america. Dawn michelle hardy has been called a literary lobbyist by ebony magazine for her ability to help. The other day i got a call from a lovely older lady, well call her esther. Unless an author has someone skilled in book marketing promoting their book, their potential bestseller is just one of a million books lost on the shelves of barnes and noble. Because marketing and publicity help is the most common request i receive.
Book publicist susan schwartzman has been in the publishing and publicity for more than 30 years. Lorenz works with bestselling authors and self published authors promoting all types of books, whether its their. Calling a publicist after publication date to help with your title is often too late. The 1 thing you need to do to write a new york times. For the little bit of money i was able to pay her, she went over and beyond what i expected.
Smith publicity has offices in new jersey and toronto. While the emergence of digital and social media marketing strategies have prompted many publicists to diversify their offering, their first and foremost value add lies in their media network and their ability to sell your story. If youre an author in new york looking for help in publicising your book, be sure to check out our list of 15 top book publicists in new york. The book publicist book publicist scott lorenz offers. As a publicist, i get a lot of calls from folks who are interested in getting publicity for their selfpublished book. Publicity examples, media success garis media national. Her aim is to help southern authors with rich stories get their footing in the big city. Smith publicity was the first book marketing agency to secure a full article about a selfpublished book in the new york times. Book publicist scott lorenz is president of westwind communications book marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Formerly the owner of a boutique pr firm in new york city, i understand the publicity game.
This week we introduce help desk, a new bimonthly column by molly young that will turn its authors sly, inquisitive eye toward selfhelp books. Anything from the release of a new book or film, to the opening of a unique business can have media potential. Smith publicity is widely considered the premier book promotion agency in the industry. Lorenz has conducted book marketing classes at the learning annex in new york city. Marlena brown, publicist in new york, ny, usa reedsy.
Creator of the virtual writers conference, publishing in your pajamas. Proven book publicist and literary agent who enjoys advocating for writers and their creative work across a multitude of mediums. Our publicists serve both domestic and international clients. Use features like bookmarks, note taking and highlighting while reading climax. Authors can make a lot of money speaking, more so sometimes than selling books, but often its the book that creates the demand so there is a symbiotic relationship. A good book publicist can take you places youre afraid to go on your own. The average length of a nonfiction book is 50,000 words, with some books falling at around 3540,000 words, and others running as long as 70,000. So if you are a book publicist like me and one of your more irascible authors is quoted in new york magazine basically saying that publicists are worthless, close your eyes, count to 10, and remember that you have the power and the skill set to go out there and brave a new frontier of media. Since 1997, we have promoted thousands of books from every genre, from selfpublished, firsttime authors to traditionallypublished new york times bestselling books. The new york cabbie cookbook mary ellen winston and holly garrison running press the way we cook. February media experts in book publicity and promotion.
How authors can get speaking gigs by book publicist scott. As a book publicist, i am constantly being asked to help authors get speaking gigs. A publicist is a key to a books success in the media. But, its a specialty in itself and outside our wheelhouse. Rankings on weekly lists reflect sales for the week ending may 2, 2020. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a columnist for publishers weekly. Our reach is international, and our influence in the publishing world undeniable. How does a book publicist differ from a literary agent and why do you need one.
Martins press, mcgrawhill, workman publishing, william morrow, harcourt brace. Not only did his selfhelp book become a new york times bestseller, it went on to become a boxoffice hit in 2012, titled think like a man, starring kevin hart, taraji p. Download it once and read it on your kindle device, pc, phones or tablets. Sherri rosen publicity book promotion new york city.
What is a publicist going to do to help sell my book s. When youre ready to promote your book, book bloggers are the cyber soldiers that will lift you up to amazons bestselling sky. With selfpublished books, which arent typically distributed in high volume. We see hundreds of indie and selfpublished books every month here at city. Through a range of community and home based services, selfhelp has over 80 years of experience caring for older adults and other vulnerable populations around the new york metropolitan area. And yet, as a former publicist, im a big fan of them the good ones, that is. How much does a publicist make in new york city, ny. For example if you wrote a book on dieting or healthy eating, tie it into such ideas as healthy holiday eating tips or eating healthy for the summer.
Her services also help build the authors internet presencefrom. If a publicist promises a spot on the new york times bestseller list, its a clear sign to walk in the opposite direction. The untold story of colonel john williams, andrew jacksons greatest rival. Susan schwartzman public relations represents both literary fiction and commercial fiction as well as nonfiction titles covering a broad range of subjects. The inhouse publicist also took on the trade magazines and national media, so my outside publicist and i went to work on local media and internet radio. Book marketing and promotion advice from expert book. How to find and work with a book publicistsuccessfully jane. Heres what you need to know about working with a book. A lot of that is on the authors shoulders for writing a good book to start with, but also to promote, be seen, be a personality to sell the book. Hes been a featured marketing expert on america online and interviewed by many media outlets both in the us and europe about publicity and promotion, including the wall street journals startup journal, and. Lorenz works with bestselling authors and selfpublished authors promoting all types of books, whether its their first book or. The lowstress way to find your next book publicist job opportunity is on simplyhired. Lynda vividly remembers being a smalltown author and feeling intimidated by the big 5 publishing houses in new york.
In just two and a half months, my book has moved into the top two percent of all books sold on. The publicist, book three kindle edition by george, christina. I execute largescale publicity campaigns for hardcover and trade paperback original adult title, securing national, regional, and local media and interviews, as well as planning and executing successful, multicity book tours. Dunlop also encouraged authors to read anythingeverything in your genre.
Weve pushed books to the new york times bestseller list, made firsttime, selfpublished authors famous, and secured meaningful media coverage for publishers and authors. Salaries estimates are based on 217 salaries submitted anonymously to glassdoor by publicist employees in new york city, ny. Lorenz works with bestselling authors and selfpublished authors promoting all types of books, whether its their. A book publicist will point you in the right direction and line up opportunities for you, but they will not guarantee financial success. Synonyms for selfpublicist include braggart, boaster, brag, braggadocio, bragger, swaggerer, blowhard, blusterer, poser and poseur. Collaborate with book bloggers to promote your book. While publishing houses usually assign an inhouse pro to work on each book, both traditionally published and indie or hybrid authors opt to hire a freelance book publicist to ensure individualized publicity attention for their books. One of the best things an author can do to market their book and generate publicity for it, particularly if it is selfpublished, is to tie the book into something in the news. Highly regarded by publishers and authors alike, she has an impressive track record. A skilled publicist knows how to negotiate with the media in order to book clients for maximum promotion. I specifically wish to reach the new york times and steve inskeep show on npr, i have spent 44 years researching our familys side of the story of the horseshoe colonel.
Not everyone is clear on what they can and cant expect from a book publicist, though. The publicist my publisher hired for my last book was from a wellknown new york city firm. Needless to say kates world is anything but boring. When kevin trudeau selfpublished his book, natural cures they dont want you to know about, in 2005, he hired the blaine group, inc. Her first book, the publicist, is a story that brings you into the fascinating world of kate, a publicist at a high profile new york publishing house who is caught between authors, publicists, and two male suitors. Were still friends, and ive referred a ton of work to her. There are over 26 book publicist careers waiting for you to apply. In 2005, i shifted gears to become a selfhelp book author and speaker. Book publicist scott lorenz is president of westwind communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Book marketing expert and book publicist scott lorenz.
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